The success of social media marketing is based on the right mix of productive strategies. The wrong mix will simply reduce the visitors from targeted customers rather than attract them. If you devise the social media strategies including social media optimization on such basis as current trends, you are able to increase profits and use social networking sites effectively for marketing. Listed below are the recent trends highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Survey.
Low Usage of Social Bookmarking Sites
According to the exploration reports, the use of social bookmark creating sites has decreased to 10 percent via 26 percent this year. This considerable drop of usage plainly indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, majority of sites (e. g. DIGG, Friendfeed) are almost perishing. Therefore , it is not a great practice to trust a bookmarking web page blindly for advertising purposes in the current scenario. Instead, check for web sites that are most well-known and perform the bookmarking very very carefully.
Decline of Daily Deal Sites
Daily deal features or simply daily offerings of deals are viewed as a powerful way to attract a lot of targeted customers at a time. The research report says that around 80% of marketers usually are not interested in using the virtually all popular daily package sites including Groupon or Living Sociable for their campaigns in the near future.
Now people concentrate more on the very long returns that they obtain from their purchases with time. Hence, it is advisable to use social networking sites for permanent marketing goals instead of daily goals.
Top rated Sites for Social Media Campaigns
Marketers exactly who use social media pertaining to marketing will naturally carry out social media promotions (using social networking sites for promotion) for their products or services to attract targeted customers. The campaigns will be successful only if the relevant site is popular among the customers.
The research article indicates that internet marketers who spend much more than 40 hours weekly for social media marketing execute their campaigns extra intensely through Google+, You Tube, Pinterest and Instagram when compared with those who spend six hours or fewer a week on social internet marketing. Also, around ninety two percent of entrepreneurs who have five or even more years of experience prefer LinkedIn than 70 percent of marketers having less than five numerous years of experience. Forum advertising has also decreased to 16 percent this year from 24 percent in 2011.
Around 67 percent of entrepreneurs are planning to increase promotions through Twitter although it is a slight lower from 69 percent last year. Young marketing experts, more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging since several suitable platform to find out, which is the highest a person followed by Google + (61%) and Fb (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Entrepreneurs use Facebook in a higher rate of 67% than other platforms. With regards to Business to Business (B2B) marketers, both Facebook and LinkedIn have equal many 29% each. Given below is the pie graph and or chart showing usage figures for each platform intended for B2C and B2B marketers.
B2B marketers use a more diverse variety of platforms compared to B2C marketers. Both of them tend not to completely utilize writing a blog and have minimal You Tube usage.
If you are a B2B or B2C marketer, try to encourage blogs as they are viewed as the most popular social media system. YouTube being the second largest search engine, you can enjoy the benefits it provides by posting cheap videos. Orabrush (B2C Company) and Blentec (B2B Company) became strong brands by utilizing low cost YouTube video clips.
As B2B entrepreneurs increasingly use LinkedIn, they have an opportunity to use SlideShare (owned by LinkedIn). This social networking entity can be used for generating leads intended for B2B organizations.
Fewer Check-ins Online
In accordance with the research reports, we have a decrease in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this season. These services allow check-in to your spots automatically online. instagram reseller panel The decline in these types of services indicates that individuals are now concerned extra about privacy and safety. Marketers can easily tackle this situation by simply introducing contests and rewards. This will encourage people to check-in extra.
If you are still after the old strategy for social media marketing, then it is the a chance to develop new strategies based on all these current trends. It is better to entrust this tedious task to a trustworthy social media marketing company that offers reliable social media marketing companies rather than try utilizing the strategies by yourself.